Marketing automation that scales revenue for lean teams.
I help founders build automated marketing systems — so you can grow without hiring a bloated team. Meta Technology Partner. Technical Marketing Lead who ships products, not just advice.
Open Source
All projects →A self-hosted Streamlit dashboard that gives marketing teams real-time campaign visibility without waiting for BI team or expensive tools.
PythonStreamlitpandasplotlyPython scripts that replace 3 hours of manual weekly reporting with a 90-second automated process.
PythonpandasopenpyxlGoogle Sheets API
Writing
All posts →CTR and CPL Are Not Enough: The Metrics That Matter
Why serious business owners look past CTR and CPL to CPQL and CAC — and how end-to-end funnel optimization creates compound growth for lean teams.
Why 2.000 Leads Did Not Move Revenue: A Growth Audit
Rp 14 juta in ad spend, 2.000 leads, and a revenue gap. What I rebuilt to stop confusing top-of-funnel volume with commercial velocity.
Mapping an Industry in 60 Minutes: A Founder's Guide
How knowledge graphs help founders and lean marketing teams see the whole industry landscape, experiment faster, and align execution with long-term vision.
About
More →I spent years in B2B sales and marketing — drowning in spreadsheets, pulling reports manually, and making decisions based on incomplete data. Then I learned Python. Not to become an engineer, but to solve the problems that were costing me hours every week.
What started as automating one weekly report turned into a whole different way of working: faster insights, clearer attribution, and budget decisions backed by actual data. Now I build open-source tools and write about the workflows that changed how I work — so other marketing teams can do the same.
Background: Sales & marketing operations, Indonesia. Comfortable with both the business side (strategy, campaigns, metrics) and the technical side (Python, data pipelines, dashboards). Writing for marketing people who want practical results, not computer science theory.