About

Started in B2B sales and digital marketing — running campaigns, tracking pipeline, and drowning in spreadsheets. Learned Python to automate the parts of the job that were slow and repetitive. That was the inflection point. Now I build tools that give marketing teams leverage: automated reports, campaign analytics, AI-powered workflows. I write about what I build so others can skip the hard parts.

Work Experience

Pipeline.co.id

2024 – Present

Founder & Builder

Building Python tools and automation for marketing and sales teams in Indonesia.

  • Develop open-source Python tools for marketing automation and campaign analytics.
  • Create educational content teaching Python to non-technical marketing professionals.
  • Build AI-powered workflows for report generation, data cleaning, and performance tracking.
PythonpandasAI APIsData Pipelines

B2B Sales & Digital Marketing

2019 – 2024

Sales & Marketing Specialist

Managed campaigns, built pipelines, and tracked performance across B2B accounts in Indonesia.

  • Ran end-to-end digital marketing campaigns across paid and organic channels.
  • Built and maintained CRM pipelines; reported on revenue attribution and funnel metrics.
  • Started automating reporting with Python — reduced weekly report time from hours to minutes.
B2B SalesDigital MarketingCRMPythonExcel

Education

University (Indonesia)

Bachelor's degree

2015 – 2019

Skills

  • Python
  • pandas
  • matplotlib
  • Data Analysis
  • Marketing Automation
  • Campaign Analytics
  • AI Tools
  • SQL
  • Excel
  • B2B Sales
  • Digital Marketing
  • Report Automation
  • Data Pipelines