I Don't Just Advise.
I Audit, Build, and Ship.
Most fractional CMOs give you strategy decks and disappear. I audit your marketing data, fix broken attribution, build automated reporting systems, and execute the strategy — backed by numbers I can verify myself.
The problem with most fractional CMOs
They can tell you "Meta is working" but they can't prove it. They recommend channels but can't audit if tracking is broken. They build strategy decks but when the team asks "Can you pull the numbers?" — they're stuck waiting for a data analyst.
How It Works — Audit First, Strategy Second
I don't pitch strategy before seeing your data. That's backwards. We start with a marketing data audit to find what's broken, then build systems, then execute.
Marketing Data Audit
Before any strategy, we audit what's actually happening:
- GA4 / Meta Pixel / CRM data flow audit
- Attribution gap analysis — where conversions are being lost
- Reporting infrastructure review
- Campaign performance sanity check
Strategy + Systems Build
Based on audit findings, not assumptions:
- Channel strategy with actual attribution data
- Automated reporting dashboard (Python/Streamlit)
- Tracking fixes and event mapping
- Budget reallocation based on verified ROAS
Execution + Optimization
Ongoing execution with data at the center:
- Weekly data review and optimization calls
- Campaign performance monitoring and budget shifts
- Automated alerts for unusual metrics
- Monthly strategy refinement based on actual data
What You Get
Verified Attribution
Know which channels actually convert, not just which dashboards look good.
Automated Reporting
Weekly reports that generate themselves while you sleep. No more Monday morning rituals.
Data Infrastructure
Clean pipelines, consistent tracking, and dashboards your team can actually use.
Execution, Not Just Advice
I don't leave you with a deck. I build the systems, run the campaigns, and optimize.
Who This Is For
Good Fit
- Scaling startups with $5k-50k/month marketing spend
- UMKM yang dapat funding/grant dan butuh marketing systems
- Companies with "leaky funnels" — spending but not knowing what works
- Teams that want data-driven decisions, not gut feel
- Founders who need marketing leadership but can't justify full-time CMO yet
Not a Fit
- Pre-revenue startups with no budget
- Enterprise companies with existing data teams (you already have this)
- Businesses looking for purely creative/branding help
- Teams that don't believe data matters for marketing decisions
Investment
All retainers include a 3-month minimum commitment. I don't do hourly or one-off projects — this work requires time to show results.
Why Work With Me
I verify my own data. I don't wait for a data team to tell me if attribution is working. I audit GA4, fix pixels, and build dashboards myself.
Sales + marketing background. I think in revenue, not vanity metrics. Every recommendation connects to business outcomes.
I build systems, not dependencies. My goal is to make your team independent — not to keep you on retainer forever.
Based in Indonesia, global mindset. Deep understanding of local market dynamics with international-standard data practices.
On stewardship: I approach every engagement as a steward of your marketing budget. I don't recommend spend I wouldn't spend myself. I don't build reports no one reads. Every system, every dashboard, every recommendation is designed to produce real outcomes — not just impressive decks.
Let's audit your marketing data first
Book a free 30-minute call. I'll look at your GA4, Meta Pixel, or CRM setup and tell you what's broken — before you spend $1 on strategy.
Start with a free audit →